How Bisleri's data driven CX strategy delivered 260% revenue jump

How Bisleri’s data driven CX strategy delivered 260% revenue jump

• About Bisleri

  Bisleri is a 50-year-old packaged drinking water brand. It is the most trusted brand in India in its category and a household name since its inception.
  With a strong presence, Bisleri boasts 122 operational plants (13 owned) and a strong distribution network of 4,500 distributors and 5,000 distribution trucks across India and neighbouring countries.

• 

  Objective

  To further amplify that reach and to keep up with the trends, Bisleri aimed to draw new customer touchpoints with the launch of a revamped website and mobile app. We set up the following objectives to achieve that:

  • Creating a mini custom Customer Data Platform (CDP) and building a product-based marketing growth stack.
  • Optimizing customer experience through varied funnels, including building logistical efficiencies through digital transformation.
  • Retaining customers with feedback campaigns – targeting them at the right time with the right message via renewal and subscription campaigns.

• Overall Strategy & Execution

  

  Creativity

  • A complete revamp with a new UI/UX strategy was implemented for the website with enhanced visual design.
  • New features were introduction to drive conversions and improve purchase motivations, such as Loyalty, Referrals, Subscription.
  • Delivery TAT were improved by designing and developing the end-to-end Last mile delivery systems

• Innovation

  • Data ecosystem development for doorstep delivery and logistics. A platform for users to interact on-the-go for real-time visibility was combined with an engine based on 15 parameters to identify the best possible delivery partner for each order to enable quick delivery.
  • Creating a custom Customer Data Platform (CDP) for seamless access to customer preferences and propensities.
  • Monitoring the dashboard for delivery TATs which can be optimized and moved using data technology.

  

• 

  Automation​

  • Driving integration with digital campaigns and owned channels.
  • ​ Activating paid ad marketing campaigns to drive retention and onboard new customers.
  • Outlining automated and smart journey to drive business KPIs & marketing technology stack for the new website/app ecosystem.

Results

The strategy bore extraordinary results with a 260% jump in revenue.

Highlighting the tremendous impact of their efforts to enhance the customer experience, streamline registration and subscription processes, and leverage data-driven insights for effective audience targeting and delivery. Bisleri’s success story stands as a testament to the power of customer-centric strategies and the value of harnessing data to drive business growth.

PivotRoots is committed to providing innovative solutions for your brand, just like we did for Bisleri