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Manager - Programmatic | Location: Mumbai | 05 August

Job Description & Work Exp.

The Programmatic Manager is responsible for all aspects of Programmatic campaign implementation. This involves managing multiple accounts, maintaining best practice implementation for optimisation and campaign set up.

Responsibilities

  • Managing all programmatic media buying campaigns for Advertisers (Display, Video & Mobile ads).
  • Effectively communicate digital strategies and rational for tactical approaches for each campaign.
  • Execute, manage, and optimize online media campaigns and programs for clients (e.g. auction/exchange-based performance media, audience-based buying, remarketing, etc.) while meeting or surpassing client performance expectations.
  • Develop, grow, and maintain relationships with clients through exceptional client service.
  • Manage the delivery of creative assets, insertion orders, campaign artifacts, and all relevant campaign documentation for campaign launches.
  • Run reports and provide campaign performance insights during and post campaign.
  • Provide regular insights to clients detailing performance, campaign optimizations, and new opportunities.
  • Work with media partners/ad tech firms (DSPs) to ensure accurate platform implementation.
  • Maintain relationships with publisher networks and sites to grow access to high quality inventory.
  • Troubleshoot issues on all pre-production and live campaigns, overseeing campaign QA process by developing and maintaining quality control procedures for campaign implementations.
  • Participate in regular knowledge share sessions to share and learn new strategies for optimizing and enhancing campaign performance.
  • Manage all self-service aspects of our tech stack, DSP partners, ad-verification services, and 3rd party data providers.
  • Pay great attention to detail and focus on quality of results and assume accountability and ownership of campaign execution.
  • Understand and effectively communicate the teams value proposition, technology, and processes as related to the growth of current and prospective accounts.
  • Adopt established account management standards and program management best practices.

Skills and Qualifications

  • Master’s degree or equivalent.
  •  4+ years’ experience in programmatic media buying.
  • Understanding of online ad formats and specs including video, mobile and native.
  • Experience working with DSPs and ad servers.
  • Understanding of RTB, private marketplace and programmatic direct.
  • Understanding of website tracking tags (Conversion and retargeting).
  • Strong organizational skills and detail oriented.
  • Analytical thinking and quantitative skills.
  • Strong computer skills.
  • Provide exceptional customer service.
  • Ability to thrive in a fast growing, entrepreneurial start-up environment.