Change the gifting culture in the UAE.

Who are we?

fnp (Ferns N Petals) is a global gifting brand with over 1000 gifting options. Flowers, chocolates, cakes, perfumes, name it, fnp has it! Their timely delivery and unmatched gifting expertise makes them the No.1 choice for delivering smiles in the UAE.
The challenge:

Despite having a strong market presence, fnp was facing stiff competition from new-age players. We needed to reach new audiences and boost the category as a whole. Through our research, we also found that the gifting culture in the UAE was strictly occasion-led.

The idea:

The first thing we wanted to do was change our customers’ mindset about gifting. We launched #TheresAGiftForThat, a campaign that celebrated not just the big milestones and occasions, but also the minutest moments of life.

To further amplify the thought, we leveraged the moment of International Fathers’ Day, a day that was overlooked as a prominent gifting occasion in comparison to Mothers’ Day. We launched #FathersTurnToReceive to appreciate the valuable contributions of a dad that often go unnoticed. Through a multi-channel ecosystem of digital, print, and radio, we engaged with our audiences and generated chatter around our campaign.