Increasing brand’s visibility organically on Google.

Challenge

• New website with lack of authority over the Search Engines
• To get ranking for keywords such as bed sheets, towels, dohar & bathrobe which are the most competitive & the highest searched keywords
• To make a place in a highly competitive online market where they must beat competitors likes Ddecor, Myntra, Amazon, Flipkart, Limeroad & Pepperfry

Approach

• Identified the audience requirement, defined personas & generated content around it
• Created individual pages based on audience requirement i.e /bed-sheets, /towels, etc
• Unique and engaging content was added on the pages considering user intent & search engines machine learning algorithms
• Contacted bloggers to spread content through various channels & social platforms to improve website’s authority

Value Delivered :

In the first year we were able to get 40 keywords in top 10, by the end of 2019 we are ranking for 47 keywords in top 10 out of 60 generic keywords

High Traffic Generating Keywords like bed sheets, towels, dohar & bathrobe are in Top SERP pages